Vitamins and Minerals Market in Pakistan to 2014 (OTC Healthcare)

Introduction

This databook provides key data and information on the Vitamins and Minerals Market in Pakistan (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The vitamins and minerals category was valued at PKR4,489.6m ($63.8m) in 2009, representing a CAGR of 5.6% since 2004.

By the end of 2014, the vitamins and minerals category will be worth PKR5,627.4m ($79.9m), with an expected CAGR of 4.6% between 2009 and 2014.

The vitamins and minerals market was led by multi-vitamins (representing 79.6% of the total value) followed by tonics and single minerals, with an 11.6% and 8.5% market share, respectively. Single vitamins accounts for the remaining 0.2% share.

Abbott Laboratories is the market leader with a 23.9% share of the market.

Reasons to Purchase

• Develop business strategies by understanding the quantitative trends within the Vitamins and Minerals Market in Pakistan (OTC Healthcare)
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements