Introduction This databook provides key data and information on the Indigestion Preparations Market in Pakistan (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
- Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights The indigestion preparations category was valued at PKR2,335m ($33.2m) in 2009, representing a CAGR of 8.9% since 2004.
By the end of 2014, the indigestion preparations category will be worth PKR3,163m ($44.9m), with an expected CAGR of 6.3% between 2009 and 2014.
The indigestion preparations market was led by tablets (representing 60.9% of the total value), followed by mixtures, with a 25.3% share. Powders accounts for the remaining 13.8% share.
Johnson & Johnson is the market leader with a 23.4% share of the market.
Reasons to Purchase- Develop business strategies by understanding the quantitative trends within the Indigestion Preparations Market in Pakistan (OTC Healthcare)
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
