Introduction This databook provides key data and information on the Plasters and Bandages Market in Pakistan (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
- Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights The plasters & bandages category was valued at PKR502.4m ($7.1m) in 2009, representing a CAGR of 7.3% since 2004.
By the end of 2014, the plasters & bandages category will be worth PKR658.5m ($9.4m), with an expected CAGR of 5.6% between 2009 and 2014.
The plasters & bandages market was led by adhesive bandages/plasters (representing 72.7% of the total value) followed by gauze pads/rolled gauze and first aid tape, with a 13.4% and 8.5% market share, respectively. Other tape or bandage accounts for the remaining 5.4% share.
Johnson & Johnson is the market leader with a 56.7% share of the market.
Reasons to Purchase- Develop business strategies by understanding the quantitative trends within the Plasters and Bandages Market in Pakistan (OTC Healthcare)
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
