Baby Cereals Market in Asia-Pacific to 2013 (Baby Food)

Introduction

This databook provides key data and information on the Baby Cereals Market in Asia-Pacific (Baby Food). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The baby cereals category was valued at $482.5m in 2008, representing a CAGR of 3.4% since 2003.

By the end of 2013, the baby cereals category will be worth $592.5m, with an expected CAGR of 4.2% between 2008 and 2013.

The baby cereals market volume totaled 79.2 million kg in 2008, representing a CAGR of 3.3% since 2003.

By the end of 2013, the baby cereals market will total 96.1 million kg, with an expected CAGR of 3.9% between 2008 and 2013.

The baby cereals market was led by cereal (representing 67% of the total value), with porridge accounting for the remaining 33% share.

Nestle S.A. is the market leader with a 42.9% share of the market.

Reasons to Purchase

• Develop business strategies by understanding the quantitative trends within the Baby Cereals Market in Asia-Pacific (Baby Food)
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements