Introduction This databook provides key data and information on the Baby Snacks Market in Asia-Pacific (Baby Food). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
- Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights The baby snacks category was valued at $71.5m in 2008, representing a CAGR of 2.6% since 2003.
By the end of 2013, the baby snacks category will be worth $82.3m, with an expected CAGR of 2.8% between 2008 and 2013.
The baby snacks market volume totaled 6.5 million kg in 2008, representing a CAGR of 1.9% since 2003.
By the end of 2013, the baby snacks market will total 7.1 million kg, with an expected CAGR of 1.9% between 2008 and 2013.
The baby snacks market was led by other biscuits (representing 24.8% of the total value) followed by rusks and cereal bars, with a 21.6% and 19.1% market share, respectively. Other snacks and rice cakes constitute the remaining segments with a 17.6% and 17% market share, respectively.
H.J. Heinz Company is the market leader with a 16% share of the market.
Reasons to Purchase- Develop business strategies by understanding the quantitative trends within the Baby Snacks Market in Asia-Pacific (Baby Food)
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
