Introduction This databook provides key data and information on the Topical OTC Medicines Market in Pakistan (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
- Category level company and brand share as well as distribution share information for 2007 and 2008
HighlightsThe topical OTC medicines category was valued at PKR3,752m ($53.3m) in 2009, representing a CAGR of 7.2% since 2004.
By the end of 2014, the topical OTC medicines category will be worth PKR4,873.5m ($69.2m), with an expected CAGR of 5.4% between 2009 and 2014.
The topical OTC medicines market was led by antiseptic cleansers including hydrogen peroxide (representing 74.7% of the total value) followed by anti-itch products and anesthetic products, with a 22.2% and 2.9% market share, respectively. Antibiotic creams/gels accounts for the remaining 0.2% share.
Reckitt Benckiser PLC is the market leader with a 38.6% share of the market.
Reasons to Purchase- Develop business strategies by understanding the quantitative trends within the Topical OTC Medicines Market in Pakistan (OTC Healthcare)
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
