Mobile Magic - A simple guide to using SMS messaging as a business tool

SMS messaging is the greatest untapped marketing tool. Email no longer works, but people still read their text messages. This simple guide explains a number of ways that businesses can implement marketing campaigns that utilise the power of SMS messaging. It isn't technical, just easy to read and full of ideas and suggestions to get you started. The book is written from an Irish perspective, and examples refer to the Irish market, but the principles involved can be applied universally.