How to Track and Test Your Online Business Success (Marketing Matters Book 17)
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Book Details
Author(s)
Joan Mullally, Evelyn Trimborn
ISBN / ASIN
B004Y5U1M4
ISBN-13
978B004Y5U1M2
Marketplace
France 🇫🇷
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Description
Tracking and testing are two of the most important habits you need to develop if you decide to build a business online. If you are not tracking and testing regularly, you are probably losing a lot of revenue that your business could definitely use in order to grow and increase your profits.
There are several reasons why tracking and testing are so crucial to your Internet business. The good news is that it is not that difficult to learn how to track and test effectively without spending too much time on it. In this guide, discover the reasons why tracking and testing are so important. Learn what correct tracking and testing is, what metrics are important to track and why, and the best practices for tracking and testing to gather actionable information that can help take your business to the next level. .
Learn the essentials of testing, the two main types of testing, what to test, how to test, and the best tools to use to track and test, in order to improve your lead generation and boost sales online. Discover hands-on information on how to test and follow through for both your website and your email marketing efforts.
You will learn how to craft winning landing pages to increase conversions, which will mean an increase in profits for your business, whether you are selling a product or service yourself, or working as an affiliate marketer. You will also learn how to create and track the success of powerful sales funnels that convert browsers into buyers, for increased online business success.
If you have been struggling with sales and making sense of which campaigns are giving you the most success and why, download this guide today to help boost your bottom line and rev up your revenue.
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Word Count = 13,979 words
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TABLE OF CONTENTS
INTRODUCTION
CHAPTER 1: WHAT TRACKING IS, AND WHY IT'S IMPORTANT
CHAPTER 2: TRACKING: YOUR CUSTOMER MAY NOT BE WHO YOU THINK THEY ARE
CHAPTER 3: TRACKING OPT-IN RATES AT YOUR WEBSITE
CHAPTER 4: WHAT SPLIT TESTING IS AND WHY IT IS IMPORTANT
CONCLUSION: GETTING STARTED WITH TESTING AND TRACKING
APPENDIX 1: ESSENTIALS FOR SETTING UP GOOGLE ANALYTICS
APPENDIX 2: ESSENTIAL ELEMENTS FOR A GREAT LANDING PAGE
APPENDIX 3: TRACKING AND TESTING
FREE NEWSLETTER OFFER
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ABOUT THE AUTHORS
Joan Mullally and Evelyn Trimborn are the authors of more than 100 marketing and small business related guides designed to help online business owners and marketers gain the kind of expert knowledge they need in order to succeed at an affordable price.
There are several reasons why tracking and testing are so crucial to your Internet business. The good news is that it is not that difficult to learn how to track and test effectively without spending too much time on it. In this guide, discover the reasons why tracking and testing are so important. Learn what correct tracking and testing is, what metrics are important to track and why, and the best practices for tracking and testing to gather actionable information that can help take your business to the next level. .
Learn the essentials of testing, the two main types of testing, what to test, how to test, and the best tools to use to track and test, in order to improve your lead generation and boost sales online. Discover hands-on information on how to test and follow through for both your website and your email marketing efforts.
You will learn how to craft winning landing pages to increase conversions, which will mean an increase in profits for your business, whether you are selling a product or service yourself, or working as an affiliate marketer. You will also learn how to create and track the success of powerful sales funnels that convert browsers into buyers, for increased online business success.
If you have been struggling with sales and making sense of which campaigns are giving you the most success and why, download this guide today to help boost your bottom line and rev up your revenue.
++++
Word Count = 13,979 words
+++
TABLE OF CONTENTS
INTRODUCTION
CHAPTER 1: WHAT TRACKING IS, AND WHY IT'S IMPORTANT
CHAPTER 2: TRACKING: YOUR CUSTOMER MAY NOT BE WHO YOU THINK THEY ARE
CHAPTER 3: TRACKING OPT-IN RATES AT YOUR WEBSITE
CHAPTER 4: WHAT SPLIT TESTING IS AND WHY IT IS IMPORTANT
CONCLUSION: GETTING STARTED WITH TESTING AND TRACKING
APPENDIX 1: ESSENTIALS FOR SETTING UP GOOGLE ANALYTICS
APPENDIX 2: ESSENTIAL ELEMENTS FOR A GREAT LANDING PAGE
APPENDIX 3: TRACKING AND TESTING
FREE NEWSLETTER OFFER
===
ABOUT THE AUTHORS
Joan Mullally and Evelyn Trimborn are the authors of more than 100 marketing and small business related guides designed to help online business owners and marketers gain the kind of expert knowledge they need in order to succeed at an affordable price.
