Getting Mom to the Movies
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Book Details
Author(s)
Interpret LLC
Publisher
MarketResearch.com
ISBN / ASIN
B004Z23JZM
ISBN-13
978B004Z23JZ7
Marketplace
France 🇫🇷
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Description
While moms are a highly desirable demographic audience for a number of categories, such as consumer packaged goods, casual restaurants and retail, they are often not the primary focus for Hollywood marketers. What are moms’ attitudes towards online media consumption?
What strategies should Hollywood pursue to market to moms?
What strategies should Hollywood pursue to market to moms?
