The 2011-2016 Outlook for Flour Mixes Made from Purchased Flour Excluding Cake Mixes in Japan

This econometric study covers the latent demand outlook for flour mixes made from purchased flour excluding cake mixes across the prefectures and cities of Japan. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 1,000 cities in Japan. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each prefecture and city, latent demand estimates are created for flour mixes made from purchased flour excluding cake mixes. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in Japan). This study gives, however, my estimates for the latent demand, or the P.I.E., for flour mixes made from purchased flour excluding cake mixes in Japan. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of Japan.