Consumer Perceptions and Expectations of Consumer Electronics Accessories

There are a wide variety of consumer electronic accessories for consumers to choose from in the world today. Because of their prevalence it is important to understand a few things about those who purchase and use them. How do consumers view accessories? What do they think? Do consumers purchase accessories with the CE device? If not, do consumers purchase them before or after the device? When purchasing a cell phone, what percentage of consumers expect it to include a carrying case or clip? This research aims to answer the following questions:

• How do consumers define accessories (including the product functionalities, while understanding the features or attributes that factor into their definition of accessories)?
• What are consumer expectations for CE accessories?
• How do consumers gather information about what accessories they need and how to use them?

This research explores the perceptions of consumers and the results provide key insight for the consumer electronics industry. Its implications are important and should be read by anyone involved in the manufacturing, marketing and retailing of consumer electronics and its accessories.