The Truth About Copywriting: How To Succeed When Everyone Wants You To Fail - An Interview With John Carlton

Years ago, John Carlton met his first copywriter while working in the art department at a catalog company and asked her how to do copywriting. She told him it was way too hard and that he would never figure it out. John made the decision that day that not only was he going to make it, but that he wasn’t going to withhold the secrets of his success from anyone after he did. 

According to John, people naturally love grief, so you’re probably not going to find many people in your fan club. Your neighbors, your brother-in-law, maybe even your own spouse will secretly hope you fail and will delight in your misfortunes. But overcoming adversity is what every guru has had to do to make it. And you can do it too. 

So in this interview, you’ll hear John take on questions from listeners. And unlike the copywriter he met long ago, John doesn’t hold anything back. 

You’ll Also Learn… 

How to connect with your audience and become their go-to guy 

How to get your foot in the door with copywriting 

John’s influences and resources he’s learned along the way 

How to break into a more affluent market by showing the value of your services 

Which is better – direct response or email, and whether or not you should bother with old-school methods like space ads 

How to get targeted traffic to your site 

How to market your services to small businesses in this economy 

3 ways to identify the hot buttons in a market 

According to John, if you’re looking for reasons to fail, you’ll find them. 

And many people use the economy as an excuse to give up trying. But the good news is, nothing beats straightforward salesmanship. So if you show people the value in your product, you’ll succeed in any economy, and against all odds. And in this interview you’ll hear how to do that.