Australia - E-Commerce, Marketing and Advertising

This annual publication offers a wealth of information on the trends and developments taking place in the m-commerce and e-commerce sectors. The publication analyses the issues surrounding the growth of e-commerce, including e-banking, e-payments and online advertising. Developments are currently being driven by the emerging NBN and by the explosion in mobile broadband access. Many organisations have announced plans for participation in these opportunities. Information on mobile commerce developments is also given, including m-payments and m-banking, plus statistics and forecasts for both the e-commerce and m-commerce sectors.

Subjects covered include:

• Analysis of key e-commerce trends;
• E-commerce trends and statistics;
• NBN Trans-sector model
• Information on e-payment and e-banking sectors;
• Analysis of key m-commerce trends;
• Advertising  and marketing industry update
• Prepaid payment market
• M-Commerce developments and projects