OTC Healthcare in Pakistan to 2011

Introduction

This databook is a detailed information resource covering all the key data points on OTC Healthcare in Pakistan. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

• Contains information on:Analgesics,Cough & cold,Indigestion,Medicated skin products,Traditional medicines,Vitamins & Other OTC healthcare products
• Provides market value, volume, expenditure and consumption data by market, segment and subsegment
• Includes company and brand share data by categories

Highlights

The market for OTC Healthcare in Pakistan increased between 2001-2006, growing at an average annual rate of 7.0%.

The leading company in the market in 2006 was Hamdard laboratories. The second-largest player was Reckitt Benckiser PLC with Novartis AG in third place.

Reasons to Purchase

• Discover the major quantitative trends affecting the OTC Healthcare markets
• Understand consumers' consumption and expenditure patterns
• Understand the future direction of the market with reliable historical data and full five year forecasting