E-Statements: encouraging conversions: electronic statements are more convenient for customers and less costly for the bank to produce but some ... banks.: An article from: ABA Bank Marketing

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Citation Details
Title: E-Statements: encouraging conversions: electronic statements are more convenient for customers and less costly for the bank to produce but some customers are hesitant to switch, mostly because of the inertia of ingrained habit. here's a look at successful conversion promotions conducted at four banks.
Author: Brenda Marlin
Publication:ABA Bank Marketing (Magazine/Journal)
Date: June 1, 2011
Publisher: Bank Marketing Assn.
Volume: 43 Issue: 5 Page: 14(6)

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