Trade Shows: The Dynamic Manager's Handbook On How To Maximize Your Expo Investment (The Dynamic Manager's Handbooks 16)

Whether you’re an exhibitor or a visitor, trade shows can help build your business. You can meet new customers and suppliers, scope out the competition, catch up on industry trends and gossip, and even make a splash in the media. But there’s more to it than buying an ticket to the expo. This handbook will show you how to maximize the return on your trade show dollar.

“Trade Show Exhibition For Fun And Profit” explains how to choose the best shows for your company, how to prepare and operate an effective exhibit or booth, and follow-up on the opportunities you’ll create by marketing at a trade show.

“Getting The Most Out Of Attending Trade Shows” details the best way to manage your time and maximize the return on your costs of attending a show.

“Trade Show Seller Secrets” gives you a look into the exhibitor’s sales practices. Learn how to resist their pressure tactics and apply a few of your own to negotiate profitable deals on the show floor.