The Zuckerberg Galaxy

The Zuckerberg Galaxy: A Primer for Navigating the Media Maelstrom, published for the Marshall McLuhan centennial, brings the prescient thinker's work to bear on today's dizzying social media environment. Fifty years ago, McLuhan foresaw the personal computer, the World Wide Web, Google, and Wikipedia. The book describes valuable lessons for management and innovation in the works of McLuhan and his associates. It also addresses concerns that new media make humans "discarnate" and drag society into a moral maelstrom. The author is a former White House speechwriter, State Department officer, and newspaperman.