A Little Secret From Brian Tracy: Michael Senoff Interviews Sales Expert, Brian Tracy

Many businesses suffer from “Multiple Ideal Prospect Syndrome,” where they mistakenly think everyone is their ideal prospect. So they use a “machine-gun, must-hit-everyone” approach to their marketing that rarely, if ever, works. Instead you should find out who your perfect customer is so you can target them in a “one shot, one kill” way that is by far the better method in today’s economy.

And in this audio, you’ll hear how to do that along with many other profit-making business tips from Brian Tracy, author of Now...Build A Great Business: 7 Ways to Maximize Your Profits in Any Market.

Brian says people only buy one thing – hope. So if you know how to give it to them, you’ll have no problems making it in any economy. And in this audio, you’ll learn how.

You’ll Also Hear…
• How to turn customers into “Evangelists” for your company – and essentially have them “sing your praises” and do most your marketing for you
• The one and only way to gain customers’ trust on the Internet
• A simple test to see if there’s any “Invisible Time Wasted” in your business and a few quick ideas that will help you make every minute profitable
• The one-and-only proven-effective way to build a better team (and hire only those people who will earn you more than they cost)
• How to deal with irate customers – if handled right, it’s actually a great opportunity to gain a loyal customer for life
• Why it doesn’t matter if you’ve got a crappy product right now – In fact, it might actually be better
• All about the power of “no” – and why Brian says seeking out failure will get you more successes
• A simple calculation that will quickly let you know how much every sale is actually making you
• The art of the free giveaway and exactly how Icy Hot built its multimillion-dollar company on that one marketing principle alone

You can’t just throw out an offer and expect people to buy it anymore. In this economy, you have to have a well thought-out, smarter game plan in order to succeed. But the good news is -- according to Brian, every dollar or minute you spend preparing a solid business plan will save you at least 10-fold down the road.

And this audio will give you all the advice you’ll need to start building a better business today – no matter where you currently are in the process.