Consumer Behavior Buy on Amazon
Facebook LinkedIn

Consumer Behavior

Author J. Paul Peter
Publisher Business And Economics
Shop on Amazon — pick your country
🇺🇸 USA 🇨🇦 Canada 🇬🇧 UK 🇩🇪 Germany 🇫🇷 France 🇮🇳 India
Buy New on Amazon 🇮🇳
Price not available for India

You can still browse on Amazon. Try another country above.

🇺🇸 USA
Book Details
Author(s) J. Paul Peter
Publisher Business And Economics
ISBN / ASIN B005IQX9FO
ISBN-13 978B005IQX9F8
Marketplace India 🇮🇳
Ratings & Reviews No reviews yet — be the first!

No reviews yet.

Description
This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer b
✍️

More Books by J. Paul Peter

Marketing Management: Knowledge and Skills, 10th Edition
Marketing Management: Knowledge and Skills, 10th Editi…
View
Preface to Marketing Management 11th (eleventh) edition Text Only
Preface to Marketing Management 11th (eleventh) editio…
View
Marketing Management: Knowledge and Skills, 11th Edition
Marketing Management: Knowledge and Skills, 11th Editi…
View
Preface to Marketing Management 12th (twelve) edition Text Only
Preface to Marketing Management 12th (twelve) edition …
View
Marketing Management: Knowledge and Skills, 11th Edition by J. Paul Peter, James H. Donnelly, Jr. [McGraw-Hill/Irwin, 2012] (Hardcover) 11th Edition [ Hardcover ]
Marketing Management: Knowledge and Skills, 11th Editi…
View
By J. Paul Peter Preface to Marketing Management (12th Edition)
By J. Paul Peter Preface to Marketing Management (12th…
View
Donate to EbookNetworking
← No Prev
No Next →