Here is a two hour interview with master copywriter Bob Bly. This is a GREAT interview because I grilled bob with your questions on the inside secrets of the copywriting business. The purpose of this interview is not to sell you anything. It's just straight-up killer copywriting secrets and content. Bob Bly is an independent copywriter and consultant with more than 25 years experience in business-to-business, high-tech, industrial, and direct marketing. McGraw-Hill calls Bob Bly "America's top copywriter."
He is the author of what many consider to be the "Bible" of copywriting, The Copywriter's Handbook, published by Henry Holt & Co. The legendary David Ogilvy says: " I don't know a single copywriter whose work would not be improved by reading this book. And that includes me." Bob Bly writes sales letters, direct mail packages, magalogs, e-mail marketing, ads, brochures, articles, press releases, newsletters, Web pages, white papers, catalogs, and other marketing materials clients need to sell their products and services to business and direct- response buyers. Most copywriters out there today have, at best, only a few years of experience -- and are not yet masters of their craft. Bob has been writing winning promotions for top clients like Boardroom, IBM, Intuit, Ken Roberts Company, Swiss Bank, Nortel Networks, Praxair, and dozens of other companies for over a quarter of a century! Yes, there are a few other senior copywriters you can hire today. But Bob does something many of them do not: he writes all of his own copy. He doesn't hire junior copywriters to work on your promotions. If he takes on your job, you know that every word in your promotion was written by Bob Bly... an advantage not available from any other source.
This may be your only chance to get answers from one of the best copywriters ever. Bob also has a publishing company called CTC Publishing CTC Publishing is the publishing company of Bob Bly, the man McGraw-Hill calls ''America''s top copywriter.'' Bob has written copy for more than 100 companies including Boardroom, Phillips, IBM, Medical Economics, AlliedSignal, and Lucent Technologies. He is the author of more than 60 books and a columnist for DM News and Early to Rise. Information on Bob Bly go http://www.ctcpublishing.net/cmd.php?af=417279
