Coolfarming, Chapter 5: CLNS, Teaching and Preaching the Gospel

The Collaborative Learning Network consists of friends and family of the COIN members, who serve as a sounding board, early testers of the product, and a recruiting pool for new COIN members. The way Japanese printer manufacturer Fuji Xerox successfully launched a new product outside its existing product range through a CLN of sales people illustrates the power of this approach. P&G used a network of technology and new product coolhunters called the ôTechnology Entrepreneursö to stock its product pipeline with new blockbuster products generating additional sales of over one billion dollars per year.