Dream Merchants& HowBoys: Mavericks, Nutters and the Road to Business Success

Looking for a regurgitated summary of bland biographies on some of the world's most successful business men and women? Then place this book back on the shelf immediately. Because within these pages you will find much to entertain you. And at the same time you will discover everything you could possibly want to know, and more, about how and why the most successful leaders of our time made it to the top. By being complete Nutters.

Find out...

...why Luciano Benetton fired his best friend, a.k.a. the brains behind some of the most awe-inspiring marketing campaigns at the height of the benetton brand explosion.

...how the act of becoming annoyed by a duff vacuum cleaner led James Dyson into a 15 year project and the eventual pinnacle of not writing his own autobiography

...about Michael Dell's first attempts at demolishing computers and putting them back together again. Well what other way is a 15 year old boy going to get his kicks?

...why you never see Anita Roddick and the brunette from ABBA in the same room.

...how Walt Disney did not dream about plastic castles and mouse ears on on fat tourists, but he did dream about 'A Thing Called Product'.

...what Keith Richards and sixteen-inch Florida cockroaches have in common with AOL founder, Steve Case.

...how Jürgen Schrempp became the power behind DaimlerChrysler and increased the mortality rate amongst his friends and colleagues.

...about the walking bundle of conflicts that is Richard Branson (a professional amateur, ruthlessly affable, controlling empowerer, strategic guerilla, etc)

...how Robert Goizueta amazingly and successfully widened the gap between Papsi and Coca-Cola, even without Michael Jackson on his side.

...how it's possible to have the most loyal consumers to your brand in the world and yet be declared legally dead. Just ask Steve Jobs. Apple man extraordinaire.

...about the Wild-Turkey swilling, tattooed madman who built his dream business, Southwest Airlines, by actually having fun. Yes this is the Herb Kelleher who arm-wrestled the company's rival chairman in a packed Dallas Stadium.