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This IDC Insight looks at Accenture's approach to cloud services in Europe, an approach that is focused on cloud projects, not operations. We look at offering, positioning, differentiation, and challenges for winning market share. Most global service providers' strategy and market approach are fairly consistent across the globe, but there are often differences arising from local market conditions. This Insight focuses only on Europe, but we want to emphasize that when we mention Europe throughout this document, we do not intend to say "in contrast to the rest of the world"; we just say how it is in Europe.