Selling marketing to managemant: focus on the basic marketing approaches in which return on investment can be accurately measured and proven.: An article from: ABA Bank Marketing

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Citation Details
Title: Selling marketing to managemant: focus on the basic marketing approaches in which return on investment can be accurately measured and proven.
Author: Jay Kassing
Publication:ABA Bank Marketing (Magazine/Journal)
Date: September 1, 2011
Publisher: Bank Marketing Assn.
Volume: 43 Issue: 7 Page: 34(4)

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