Development Communication
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Book Details
Author(s)
Rajbir Singh
Publisher
Hope India Publisher
ISBN / ASIN
B0065K5Y8C
ISBN-13
978B0065K5Y82
Marketplace
France 🇫🇷
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Description
"The present work is a humble attempt to understand the
mechanics of the communication strategy and media campaign
through a case study of the Prohibition Campaign in
Haryana in 1990s. It tries to assess the role of mass media and
to present an insight into the promises and possibilities that
they hold for the enlistment of the teeming millions"
mechanics of the communication strategy and media campaign
through a case study of the Prohibition Campaign in
Haryana in 1990s. It tries to assess the role of mass media and
to present an insight into the promises and possibilities that
they hold for the enlistment of the teeming millions"
