What are the goals of acquisition and retention in an online context?

Successful online businesses have the ability not only to attract, but also to retain, visitors / customers. The specific keys to this success vary from business to business but the general principles act as a solid foundation for any business using consumer acquisition and consumer retention management. Most agree however that a unique and efficient blend of offline marketing communications (traditional channels such as TV or print) and online marketing communications (Internet based) is required to achieve such a challenging goal as driving traffic to a web site. . .

This article addresses: What are the goals of acquisition and retention in an online context?