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How does a marketing information system help companies to anticipate and adapt to change?

Author Kurt Grashaw
Publisher Kurt Grashaw
Book Details
Author(s) Kurt Grashaw
Publisher Kurt Grashaw
ISBN / ASIN B005UGK2TS
Sales Rank #2,724,187
Marketplace United States
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Description
With the enormous number of companies competing in today’s business world, the ability to anticipate and adapt to change, as well as develop competitive advantages are critical to success. . .

This article addresses: How does a marketing information system help companies to anticipate and adapt to change?
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