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How does a marketing information system help companies to anticipate and adapt to change?

Author Kurt Grashaw
Publisher Kurt Grashaw
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Book Details
Author(s)Kurt Grashaw
PublisherKurt Grashaw
ISBN / ASINB005UGK2TS
ISBN-13978B005UGK2T5
Sales Rank2,724,187
MarketplaceUnited States 🇺🇸

Description

With the enormous number of companies competing in today’s business world, the ability to anticipate and adapt to change, as well as develop competitive advantages are critical to success. . .

This article addresses: How does a marketing information system help companies to anticipate and adapt to change?