The revolution in Internet marketing technologies: what are the three main broad impacts the Internet has had on marketing? (Collective Articles for your MBA: eBusiness Technology Book 4)

The Internet has had some significant impacts on traditional marketing, requiring new changes in theory and action as a result of new technologies. The three marketing aspects substantially effected by the Internet are the dramatic increase in reach, the strength of marketing through the combination of text, video and audio components, and considerable levels of increased information intensity

This article addresses: The revolution in Internet marketing technologies: what are the three main broad impacts the Internet has had on marketing?The revolution in Internet marketing technologies: what are the three main broad impacts the Internet has had on marketing?