Winning Sales Presentations (From Great Moments in History Book 4)

Winning Sales Presentations draws on history's most compelling moments to teach modern presentation principles -- Winston Churchill's blistering attack against The Third Reich, Patrick Henry's declaration of "Liberty or Death," Robert the Bruce's call for arms at the battle of Bannockburn, Lincoln's Gettysburg address, and more. Beginning each chapter with a captivating historical event, Winning Sales Presentations both informs and entertains. Develop Compelling Content. Create Unique Selling Propositions and Differentiators. Master Communication Skills. Present Winning Presentations.