The Co-creation Roadmap: Six Steps to Tap the Wisdom of Crowds

Co-creation is the coming together of two or more people, and entities, losing their individual identities to create a common good value. In this book, the author puts forward an ideation platform - called P6 Framework - for organizations to evolve their own corporate social strategy to carry out successful co-creation projects such as idea contests, and developer challenges, to generate business value.

The book is full of real world cases, interviews of experts, on the six aspects of social media enabled co-creation: identifying co-creation hot spots, setting up co-creation boards, creating problem walls, designing co-creation projects, creating different social media, real world co-creation platforms, and promoting the participation using right type of incentives.