Marketing Essentials For Coaches
Book Details
Author(s)Steve Mitten
ISBN / ASINB0076QQHZS
ISBN-13978B0076QQHZ7
Sales Rank595,432
MarketplaceUnited States 🇺🇸
Description
Written my Steve Mitten CPCC, MCC, this book is an industry standard that captures the essential marketing information needed by coaches seeking to build a successful coaching practice.
It benefits from the collective marketing wisdom of over 100 successful coaches and includes practical information and tips that will help you:
•Understand a simple model that identifies the various forces that accelerate your practice, and the one big force that slows you down.
•Identify the 5% of the population that is ready to work with you, so you don't waste time on the other 95%.
•Understand the prospect's mind and learn what you need to do to convert a prospect into a client.
•Learn what clients are really looking for in a coach and how to keep the focus on the main benefits that will have them decide to work with you.
•Learn some sample dialogues that will help you get prospects and convert those prospects into clients.
•Learn how to give powerful sample sessions that will have clients lining up to work with you.
•Learn the powerful 6:3:1 formula for optimizing your prospecting and client conversion process.
•Learn how to work with your networks, in person or through social media, to build a big practice.
•Learn how to divide your contacts into Insiders, Warm Prospects, and Rainmakers, and successfully work with each group.
•Learn how to give a simple yet powerful workshop that can net you large numbers of clients.
•Learn what you need to know about networking and leads exchange groups, so you can stop struggling and start attracting serious numbers of clients.
•Learn how teleclasses, speaking and writing can help you raise your profile and build your practice.
•Learn what you need to know about web marketing, the differences between active and passive sites, and what to do with search engines and pay-per-clicks.
•Learn how to optimally price your services, and how to know when you are over or under priced.
•Follow the step by step guide to find and develop a great niche.
•Learn how to create a simple marketing plan for your coaching practice that will help you focus your efforts and get better results.
•Learn the important considerations in setting up a weekly routine that has you focused on those activities that actually lead to the most clients.
•Learn to use the PRACTICE TROUBLESHOOTER GUIDE so you can identify where your marketing and sales efforts are falling short and what you can do about it.
•Learn the importance of the "being" side of your coaching and what qualities and practices work for the most successful coaches in the profession.
•Learn how to manage all the doubts and fears that will slow you down, keep you struggling, and take all the fun out of building a successful business.
•Learn from dozens of marketing tips from some of the most successful coaches in the business.
Please see the index for more detailed information.
It benefits from the collective marketing wisdom of over 100 successful coaches and includes practical information and tips that will help you:
•Understand a simple model that identifies the various forces that accelerate your practice, and the one big force that slows you down.
•Identify the 5% of the population that is ready to work with you, so you don't waste time on the other 95%.
•Understand the prospect's mind and learn what you need to do to convert a prospect into a client.
•Learn what clients are really looking for in a coach and how to keep the focus on the main benefits that will have them decide to work with you.
•Learn some sample dialogues that will help you get prospects and convert those prospects into clients.
•Learn how to give powerful sample sessions that will have clients lining up to work with you.
•Learn the powerful 6:3:1 formula for optimizing your prospecting and client conversion process.
•Learn how to work with your networks, in person or through social media, to build a big practice.
•Learn how to divide your contacts into Insiders, Warm Prospects, and Rainmakers, and successfully work with each group.
•Learn how to give a simple yet powerful workshop that can net you large numbers of clients.
•Learn what you need to know about networking and leads exchange groups, so you can stop struggling and start attracting serious numbers of clients.
•Learn how teleclasses, speaking and writing can help you raise your profile and build your practice.
•Learn what you need to know about web marketing, the differences between active and passive sites, and what to do with search engines and pay-per-clicks.
•Learn how to optimally price your services, and how to know when you are over or under priced.
•Follow the step by step guide to find and develop a great niche.
•Learn how to create a simple marketing plan for your coaching practice that will help you focus your efforts and get better results.
•Learn the important considerations in setting up a weekly routine that has you focused on those activities that actually lead to the most clients.
•Learn to use the PRACTICE TROUBLESHOOTER GUIDE so you can identify where your marketing and sales efforts are falling short and what you can do about it.
•Learn the importance of the "being" side of your coaching and what qualities and practices work for the most successful coaches in the profession.
•Learn how to manage all the doubts and fears that will slow you down, keep you struggling, and take all the fun out of building a successful business.
•Learn from dozens of marketing tips from some of the most successful coaches in the business.
Please see the index for more detailed information.
