Marketing Research: An Applied Orientation

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.

For undergraduate and graduate marketing research courses.

Experience the Interaction Between Marketing Research and Marketing Decision-Making
Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.

The Sixth Edition is even more current, contemporary, illustrative, and sensitive to user needs.