The Power of Presence - Brand Marketing in the 21st Century - Articles and Essays - Volume I (Lance Winslow Corporate Business Series - Branding )
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Book Details
Author(s)
Lance Winslow
Publisher
Online Think Tank Virtual Press
ISBN / ASIN
B007QJBARA
ISBN-13
978B007QJBAR5
Marketplace
United Kingdom 🇬🇧
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Description
This is a collection of articles and essays by the Founder of a Nationwide Franchise Chain in the auto services sector. Each article is short and sweet as in 3-5 minute reads making them perfect for the busy Kindle User on fire with places to be and people to see. This is part of a three volume series to get marketing and advertising folks thinking about branding. This eBook is also well suited for business students, small business owners, or anyone who is trying to brand anything from the non-profit sector to a podium pushing politician. Of course, most of the articles here are geared towards a business motif. The topics include:
1. HP Almost Broke the Cardinal Sin of Branding
2. Branded Product Logos for Mobile Auto Services
3. Branding and Logo Products for Truck Washes
4. Measuring Your Brand Reputation as a Franchisor
5. Buying a Franchise During Brand Transition
6. Knee Jerk Policies and Branding in the Age of Social Media
7. Branding Strategies – Case Study
8. Logos and Branding in 3-D
9. Branding and Re-Branding Golf Resorts
10. Applied Branding Psychology
11. Designing a Brand Image for Small Business
12. Putting a Brand On Your Body
13. Branding a Coaching Business
14. Reviving a Luxury Brand
15. Co-Branding Across Industry Sectors
16. Branding Your Way Out of the Recession
17. BP Brand – Case Study
18. The World of Branding Never Stops
19. Are You Branding Your Company With Emotion?
20. A Look at Micro-Branding
21. Negotiating With Franchisors for Brand Licensing
22. Slammed Economies and Branding Power
23. Branding With Customer Loyalists
24. Repo Dilemma and GM Branding Issues
25. Marketing to Fear a Bad Start for Brand Loyalists
26. The World of Branding is Changing
27. Branding a Large Chain with Social Media
28. Social Media and Brand Name Considerations
29. Is Your Company Controlling Your Outlet's Websites?
30. When Brands Team Up in Franchises
31. Personal Branding Topic
32. Branding Your Blog
33. Challenging the Competition for Brand Success
34. Crisis Brand Management and Opportunities
35. Become a National Champion Brand
36. Franchisees Under Co-Branding Franchisors
37. Using Risque Photo Ops – Shocking the Consumer
38. Branding, Logos, and Emotional Intelligence
39. Franchisee's Responsibilities to Support the Brand
40. Branding Tag Lines
41. Recessions, Pricing, and Brand Loyalty
42. Branding Experts – Time to Up the Ante
43. Value Branding in Turbulent Times
44. Branding Experts Ought to Follow Their Own Advice
45. Premium Coffee Brands – Case Study
46. Let the Brand Wars Begin
47. Does Your Brand Offer a Promise
48. Has Your Brand Name Permeated Your Own Team?
49. A Look at Top Asian Brands
50. Does Your Company Have a Branding Mindset?
1. HP Almost Broke the Cardinal Sin of Branding
2. Branded Product Logos for Mobile Auto Services
3. Branding and Logo Products for Truck Washes
4. Measuring Your Brand Reputation as a Franchisor
5. Buying a Franchise During Brand Transition
6. Knee Jerk Policies and Branding in the Age of Social Media
7. Branding Strategies – Case Study
8. Logos and Branding in 3-D
9. Branding and Re-Branding Golf Resorts
10. Applied Branding Psychology
11. Designing a Brand Image for Small Business
12. Putting a Brand On Your Body
13. Branding a Coaching Business
14. Reviving a Luxury Brand
15. Co-Branding Across Industry Sectors
16. Branding Your Way Out of the Recession
17. BP Brand – Case Study
18. The World of Branding Never Stops
19. Are You Branding Your Company With Emotion?
20. A Look at Micro-Branding
21. Negotiating With Franchisors for Brand Licensing
22. Slammed Economies and Branding Power
23. Branding With Customer Loyalists
24. Repo Dilemma and GM Branding Issues
25. Marketing to Fear a Bad Start for Brand Loyalists
26. The World of Branding is Changing
27. Branding a Large Chain with Social Media
28. Social Media and Brand Name Considerations
29. Is Your Company Controlling Your Outlet's Websites?
30. When Brands Team Up in Franchises
31. Personal Branding Topic
32. Branding Your Blog
33. Challenging the Competition for Brand Success
34. Crisis Brand Management and Opportunities
35. Become a National Champion Brand
36. Franchisees Under Co-Branding Franchisors
37. Using Risque Photo Ops – Shocking the Consumer
38. Branding, Logos, and Emotional Intelligence
39. Franchisee's Responsibilities to Support the Brand
40. Branding Tag Lines
41. Recessions, Pricing, and Brand Loyalty
42. Branding Experts – Time to Up the Ante
43. Value Branding in Turbulent Times
44. Branding Experts Ought to Follow Their Own Advice
45. Premium Coffee Brands – Case Study
46. Let the Brand Wars Begin
47. Does Your Brand Offer a Promise
48. Has Your Brand Name Permeated Your Own Team?
49. A Look at Top Asian Brands
50. Does Your Company Have a Branding Mindset?
