Essential Copywriting - How to Unleash the Power of Words to Get More Customers, Sales and Profits in Your Business

This book shows you how to use the power of words to sell more - to get more customers buying more products or services and making you more money.

You do that by solving more people's problems, at a profit.

We’ve all had direct mail through our doors or in our mailboxes, and what we call it will depend on whether we welcome it or not: when we’re interested in the contents we might call it ‘direct mail’ or ‘direct response mail’ and when we’re not it’s just ‘junk mail’.

Either way, the whole purpose of direct response copywriting is to persuade as many recipients as possible to respond in the desired way: usually to buy something, accept a free gift or join a mailing list of some kind.

Although this book talks mainly about traditional direct mail delivered by post, direct response copywriting can be used in other media too and you will be able to put much of what you read here to other purposes.

For example, you can apply the same basic principles to email marketing, video scripts, radio ads, website copy and even public speaking.

So we called this book ‘Essential Copywriting’ not only because you’ll find here the essential skills you need to become a copywriter but also because copywriting is an essential skill for promoting any business.