Trade Show Success Part 1: Staffing: How to Select, Train and Motivate Exhibit Staff

Success at a conference, convention, trade show or event is primarily determined by the men and women staffing the exhibit. According to CEIR 85% of an exhibitor’s success lies in the performance of the exhibit staff; on the show floor, people are the most influential factor in buyers' perceptions of a supplier, followed by the company, and finally its products and services. It’s up to your exhibit staff to provide attendees the experiences they want and generate the return your company expects. This article includes easy-to-apply tips on how to select, train and motivate your exhibit staff.