Business Owner's Guide: Business Economics Made VERY Easy

This is an essential book for any business owner to understand the fundamentals of macro and micro economy.

The first half of the Business Economics module focuses on microeconomics and the second half is concerned with macroeconomics.

Microeconomics focuses on individual economic units and agents in a market economy. The term ‘individual unit’ embraces a wide range of market participants. This can refer to a person, a household or, indeed, a firm. Any of these can be in turn either consumers or producers (providers) of goods and services. Each is faced with an economic choice in the market place.
We need to understand the nature of such choices in the face of constraints that individuals face (such as resource limitations). But the way in which market participants interact in a market economy is also of special interest to us.
This book therefore covers the following main topics:
• Operations of the market – demand, supply and equilibrium
• Costs and theory of production
• Market structures (monopoly, oligopoly, perfect competition)