Essentials of Services Marketing

Facts101 is your complete guide to Essentials of Services Marketing. In this book, you will learn topics such as Positioning Services in Competitive Markets, Developing Service Products: Core and Supplementary Elements, Distributing Service Through Physical and Electronic Channels, and Setting Prices and Implementing Revenue Management plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.