Business Correspondence Library (Classic Reprint)

Consisting of five chapters on the subject of USING LETTERS ON THE DEALER TRADE nPHROW on the light. Your business principles may be right; your goods the best; your service to customers faultless. But the public has got to know. Value rightly the possibilities of the sales letter. Reach the right people faithfully, systematically, persistently and expect success. Keep your talking points always before the public. Make known the merits of your proposition. Success comes by focusing the diverging rays of public opinion centering the buyers choice on what you have to offer. Make your ability, your commodity, your service known.
(Typographical errors above are due to OCR software and don't occur in the book.)

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