Summary of the book Permission Marketing by Seth Godin
Book Details
Author(s)Jaya Jha
ISBN / ASINB008LDCQQ4
ISBN-13978B008LDCQQ4
MarketplaceUnited Kingdom 🇬🇧
Description
Summary of the famous book Permission Marketing by Seth Godin.
In this
book, author Seth Godin introduces the concept of Permission Marketing, as
opposed to the more traditional Interruption Marketing, where the consumers
willingly receive marketing messages as they have opted-in for the same. In
Permission Marketing, the marketer gives incentives to the prospects who volunteer
and grant their permission to be marketed to. This marketing technique is considered
to be more effective that Interruption Marketing because the marketer is
talking to a willing audience, instead of interrupting an unsuspecting one.
book, author Seth Godin introduces the concept of Permission Marketing, as
opposed to the more traditional Interruption Marketing, where the consumers
willingly receive marketing messages as they have opted-in for the same. In
Permission Marketing, the marketer gives incentives to the prospects who volunteer
and grant their permission to be marketed to. This marketing technique is considered
to be more effective that Interruption Marketing because the marketer is
talking to a willing audience, instead of interrupting an unsuspecting one.
The summary is concise, but covers all the relevant learning from the book.Â
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