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The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits [With CD (Audio)] [FORTUNE AT TH-5TH ANNIV/E W/CD] [Hardcover]

Name: The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits [With CD (Audio)] [FORTUNE AT TH-5TH ANNIV/E W/CD] [Hardcover]
Author: C. K."(Author) Prahalad
ISBN: 978B008NYHGP4

AuthorC. K."(Author) Prahalad

PublisherWharton School Publishing,

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Book Details

Author(s)C. K."(Author) Prahalad

PublisherWharton School Publishing,

ISBN / ASINB008NYHGPW

ISBN-13978B008NYHGP4

MarketplaceFrance 🇫🇷

Description

In this fifth anniversary edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting "at the bottom of the pyramid." Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world.