Patterns of reinforcement and the essential values of brands: I. incorporation of utilitarian and informational reinforcement into the estimation of ... An article from: The Psychological Record

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From the author: Key words: essential value, behavioral perspective model, consumer behavior analysis, humans

Citation Details
Title: Patterns of reinforcement and the essential values of brands: I. incorporation of utilitarian and informational reinforcement into the estimation of demand.(Report)
Author: Ji Yan
Publication:The Psychological Record (Magazine/Journal)
Date: June 22, 2012
Publisher: The Psychological Record
Volume: 62 Issue: 3 Page: 361(16)

Article Type: Report

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