Mall Development in India ([article]

This short article (5 pages, 2300 words) indicates that Shopping Malls may not emerge as the next form of retail evolution in India unless a more integrated approach to mall development is followed. Developers, shoppers and retailers all struggle to find quality retail space and an enthralling visit experience. What is lacking is development of a nuts and bolts approach to retail development, and an appreciation of the requirements of the mall format. This short paper outlines some of the key problems and possible approach to mall development for both retailers and mall developers.