Getting to Yes: Negotiating an agreement without giving in (English Edition)
Book Details
Author(s)Roger Fisher, William Ury
PublisherCornerstone Digital
ISBN / ASINB008YUNDJS
ISBN-13978B008YUNDJ4
MarketplaceUnited Kingdom 🇬🇧
Description
The world's bestselling guide to negotiation.
There’s a reason Getting to Yes has been the world’s most in-demand negotiator’s handbook for three decades. In that time, it has helped millions of people secure win-win agreements both at work and in their private lives. Its clear-eyed, simple principles like:
Don't bargain over positions
Separate the people from the problem and
Insist on objective criteria
are rooted in rock-solid behavioural psychology and real experience. Getting to Yes simplifies the whole negotiation process and offers you a proven, effective framework to ensure success – an indispensable read for anyone with a seat at the table.
