Co-Creative Innovation - How Unlikely Partnerships Create Unthinkable Products

When many formats of innovation focus on making product faster,
cheaper, and better for customers, co-creative innovation, by its
sheer nature of multi-stakeholder partnerships, focuses on shared
value that meet not only market or customer requirements, but also
benefit society and environment.

This book proposes a comprehensive
definition of what is co-creation, how it is different from other
formats of innovation, and presents case examples of co-creative
innovations in India.