One Day MBA

This book is the definitive, pragmatic guide for business managers, business owners, company directors and business graduates and anyone considering taking an MBA course.

One Day MBA provides you with everything you need to gain the necessary skills for creating winning strategies and suggests practical steps to allow you to immediately apply them to your business. It contains all the essential topics covered in a first-class MBA, including Strategy, Marketing, Finance, Product Innovation, Management, Leadership, Diagnosing Organisations, Project Management and Change Management. It combines theoretical approaches with real-world experience from seasoned professionals.