Return on Investment Selling: How to Close More Customers by Showing Them the Bottom-Line Benefits
Description
Most salespeople don't fully understand how to use simple numbers to help them open more accounts, increase their value-per-customer, and drastically increase their income potential.
Before you can sell products or services in a business-to-business setting, every client or decision-maker has to be persuaded that buying from you is going to give them a bottom-line benefit. This rule especially applies as you reach higher and higher level decision-makers – the men and women who can approve a purchase that’s ten or twenty times bigger than you might be used to getting.
In this day and age, ROI (Return on Investment) has become more important than ever. Global competition, budget cutbacks, and a testy economy are forcing even front line supervisors to think carefully about the purchases they approve. If you’re going to sell, you need to understand how your product or service fits in your customer’s revenue stream and explain that to them in a way that’s persuasive.
This short e-book is going to give you a quick and dirty guide with everything you need to know to master ROI, or metric selling. earn how it works, and you might just open the door to a whole new world of bigger commissions and better customers.
Before you can sell products or services in a business-to-business setting, every client or decision-maker has to be persuaded that buying from you is going to give them a bottom-line benefit. This rule especially applies as you reach higher and higher level decision-makers – the men and women who can approve a purchase that’s ten or twenty times bigger than you might be used to getting.
In this day and age, ROI (Return on Investment) has become more important than ever. Global competition, budget cutbacks, and a testy economy are forcing even front line supervisors to think carefully about the purchases they approve. If you’re going to sell, you need to understand how your product or service fits in your customer’s revenue stream and explain that to them in a way that’s persuasive.
This short e-book is going to give you a quick and dirty guide with everything you need to know to master ROI, or metric selling. earn how it works, and you might just open the door to a whole new world of bigger commissions and better customers.
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