Non-Alcoholic Beverages in China

IntroductionDatamonitor’s Market Insights: Non-Alcoholic Beverages in China report is part of Datamonitor's Market Insights product series. It provides insights using and analyzing information from Datamonitor products such as the Product Launch Analytics and Market Data Analytics databases, and is a snapshot of information at a point in time.Features and benefitsMarket understanding: develop a detailed understanding of the non-alcoholic beverages sector and identify the key growth areas within it.Consumer trends and behavior: find out the latest consumer trends that are driving the category, and access consumption and usage data.New product launches and trends: gain a broad understanding of the latest launches in the sector and the trends surrounding them, such as top flavors.Competitive landscape: obtain information about key players operating in the category and understand their key strengths in various segments.HighlightsThe Chinese non-alcoholic beverages sector recorded sales of $56.4bn in 2010, and grew at a CAGR of 12.8% during 2005–10.Rising disposable incomes and the growing popularity of modern retail formats are driving consumption in the sector.Your key questions answeredWhat are the key drivers of the sector that can be leveraged to boost sales?What product development and positioning strategies can be adopted to target various consumer segments?How are the key companies responding to various consumer dynamics, and how can a player achieve differentiation in the sector?