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📖 Description
This book is loaded with real-life examples, encouragement, enthusiasm and ideas to build your massage business quickly! Take the fear out of making contact, create a positive attitude and build a thriving practice.
You will discover how to create opportunities for yourself and how to take advantage of them.
You will learn valuable and powerful marketing tools to generate and retain clients.
You can overcome apprehension about new situations and meeting new people so you can more easily promote yourself.
And all of these marketing techniques are easy, effective and inexpensive!
Author Kathryn Merrow started her business during a recession but that didn't stop her. She has provided over 20,000 therapeutic massages. She established, directed and grew a successful massage clinic with several therapists.
Merrow credits her success to her previous experience in sales, marketing and customer service because it doesn't matter how good you are if nobody knows you are out there. She applied the methods of successful entrepreneurs and executives to the field of massage.
Kathryn Merrow shares a wealth of knowledge with realistic steps to enhance your exposure and build your bodywork or massage practice.
The book covers the following topics and more:
Motivation and inspiration The difference an attitude makes How to create a good first impression How to imitate success Public speaking tips and tricks How the Chamber of Commerce can help Your business cards Volunteering and donations How to get and give support Why people will be glad to see you How to create an avalanche of appointments How to write your own press releases and submit them Using print and broadcast media and how to get them for free What to do if you are too shy? How to provide great customer service How to create an inviting environment that will keep your clients coming back Marketing with voice mail and the Internet.