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By Phillip Kotler - Marketing Management: Analysis, Planning, Implementation, and Control: 9th (nineth) Edition Buy on Amazon

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By Phillip Kotler - Marketing Management: Analysis, Planning, Implementation, and Control: 9th (nineth) Edition

AuthorPhillip Kotler
PublisherPrentice Hall Professional Technical Reference
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Book Details

Author(s)Phillip Kotler
PublisherPrentice Hall Professional Technical Reference
ISBN / ASINB009WZNNEY
ISBN-13978B009WZNNE3
MarketplaceIndia  🇮🇳

Description

Comprehensive textbook written in 1997 on marketing management techniques

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